How Digital Marketing Will Change in 2019?
2019 time for a digital marketing change
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Since its beginning, digital marketing has been changing a lot, every year - or even more frequently - for the good.
But many people don't like those 'changes', simply because it forces them to change as well.
But whether you like it or not, changes happen, GUARANTEED.
One of the biggest reasons changes are happening so much in digital marketing, is because of the adoption of new technologies. Also because the web is getting saturated - there are 1,805,260,010 websites on the web.
So, without further ado, here’s how digital marketing is going to change this year.
#1: SEO won’t look the same.
SEO is moving towards voice search.
In 2018, 2 out of every 5 adults used voice search once per day. But in 2020, 50% of all searches will be done through voice search, according to ComScore.
And it won’t just be people speaking into their microphone on their cell phone or laptop. 30% of web browsing won’t even take place on a device with a screen. That means more people will be searching through devices like Google Home or Alexa.
Being on the first page won't matter anymore, when it comes to voice search. Either Google pulls information from your website, or it doesn’t.
Also, conversions from traffic coming through voice search will be lower, because people won’t be going to your website. Google will just be giving them an answer. That is, at least until marketers figure out how to solve this.
Instead of looking as voice search as a bad thing, think of it as your chance to get ahead of your competition, and gobble up that traffic, before the market fully shifts into using voice.
#2: Expect algorithm updates to be more complex.
According to the Moz algorithm change log, there were 12 Google updates in 2018.
In 2017 there were 13 updates, and in 2016 there were 11. In other words, Google has been averaging 12 updates per year, if you combined the confirmed updates with the “unconfirmed” ones.
Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.
Google is more concerned about what users think of your website and content, rather than just technicalities like SEO. And if you want to beat Google, you'll have to shift your mindset. It’s never about understanding Google, it’s about understanding users.
Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve.
This is how you make your site continually rank well in the long run, even as they make their algorithm more complex.
#3: You can’t build a company off of just 1 channel anymore.
Popular marketing channels that are profitable, get saturated fast, and you're going to have a lot of competitors.
Because of that, you have to leverage as many channels as possible. From content marketing and paid ads, social media marketing, SEO, email marketing, etc. - you'll have to leverage all of them.
It’s your only option to doing well in the long run.
One channel won’t make your business anymore. But if you combine them all, you can still grow your business.
#4: Blogging won’t work too well
Make no mistake. The web is saturated. There are just way too many sites. About 1.8 billion of them.
Now, out of all those sites, roughly 1 billion of them are blogs. That’s about 1 blog for every 7 people out there.
Also, Google - and other search engines - no longer has a shortage of content. Some would even go as far as to say that there's just too much content for them to choose from.
For that reason, they can be pickier about whether they want to rank your website or not. It’s not just about backlinks or optimizing your on-page code anymore, it’s about providing what’s best for the end user.
#5: You’ll might want to focus on new search engines and new content types.
We all know that it takes forever to rank on Google. If you’re not willing to give it a year, you shouldn’t spend much time doing traditional SEO.
Focus your efforts on less-saturated forms of content like video and audio, while optimizing for less-focused search engines like YouTube and iTunes, and even Bing.
Plus, these new channels have a very lucrative audience that are very engaged.
Even if you don’t have a big marketing budget, these channels aren’t as expensive or competitive yet. You also don’t need a studio to film or record. You can just take out your phone and start recording yourself.
Believe it or not, a lot of people prefer that, over studio quality content as it's more authentic.
By no means this is a complete list on the things that'll change in 2019. But so far, these are predictions that are already being developed. So, if you follow these advice, you'll get a head start against other businesses and brands, in the long run.