Blogs or Youtube? Which one is better for you?
Which one is better for you?
Orange County, CA
First of all, blogging and vlogging, are both really effective strategies, for the long-term greater good of your brand - personal or corporate.
But, before you decide which one to start - or whether to do both - it comes down to deciding what’s best for you.
To help you do that, this article will take you through some of the main advantages and disadvantages, plus some of the things you need to consider.
#1 | What are you going to talk about?
The first - and most important - thing you'll need to consider, is what you’ll actually talk about.
Generally speaking, YouTube is ideal for people who have things to show. That’s why beauty tutorials are SO popular on YouTube.
On the other hand, if you’re explaining information in a complex way, or you’re teaching a certain strategy, it’s best to write it as a blog post, because this way, you can use subheadings to split your content up, and make it a lot easier for readers to consume, in case they want to skim through the article.
#2 | What skills do you have? What you need to learn?
So, with a blog, you need to enjoy writing and be good at it. When you look at it, it’s that simple. But you need to know that any spelling and grammar errors will make you - and your content- seem less credible to readers. So proofreading your blog posts is going to be a must.
On the other hand, if writing isn't your cup of tea, then it's going to feel like a chore that you don't like, and soon, it'll affect the quality of the content you put out.
You’ll also need to have a creative ability, when it comes to designing your website. Sure, you can pay someone else to do this, but it’s best if you have some sort of control over the process, so you can make changes if you want to.
Another key skill you’ll need to develop if you’re thinking about running a blog is SEO or search engine optimization. This is usually a controversial topic, due to a lot of people misusing SEO tactics, but it's very crucial, in order to gain organic readership for your blog. Without this, you'll have to rely on advertising to drive traffic to your blog.
With vlogging, SEO still applies, but there’s something else you’ll need, and that is the ability to be confident on camera.
At their core, vlogs need to be engaging. No one will watch a video if the host is boring, they just won’t.
So, if you honestly feel like you can’t get your message across through a video in an engaging way, then it's probably for the best if you stick to blogging.
#3 | What does your audience want?
Online video is blowing up everywhere because they’re easy to share and they appeal to a wider range of people.
Watching a cooking tutorial could be interesting and entertaining even for someone who hasn’t followed a single recipe in their life.
And travel vlogging? Well that’s just perfect for people watching because it’s like an escape for them.
Watching vlogs is a much faster way of consuming information, and being in the generation we’re in, it also allows us to do other things. People watch videos while they’re cleaning, getting ready for work and even at the gym.
Blog posts on the other hand appeal to people who want MORE information, which is why they’re so valuable.
With a blog post you can go into a lot more detail and include internal linking so you’re leading people to other articles on your website that will help them.
#4 | What does it cost?
Vlogging is usually more expensive than blogging, especially if you want to take it seriously, because of the equipment you'll need.
You’ll need microphones and cameras, depending on what type of videos you create - and somewhere to actually create videos if you’re going to create the 'talking head' type videos.
With a blog, you only need access to the internet, a website and you’re good to go.
Again, the choice is still yours to make. If you have no problem with the higher cost, and actually see the value of the investment, then by all means, go for it.
Blogging and vlogging are both great ways for you to promote yourself. Whether to use blogging, vlogging, or even both, is a choice you should make by weighing in the pros and cons, and other factors in both, and going with what's best for you.