10 ways you can rank #1 on Google in 2019
10 ways you can rank #1 on Google in 2019
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Everyone wants to rank #1 on Google for something. Some achieve that. Some come closer. But most don't.
Did you know that Google's John Mueller said that 'Awesomeness' is the key to rank higher on Google?
Yeah, he did say that.
But how can you make your website 'awesome'?
1. Publish high quality content.
Nothing beats quality content.
High quality content creation is about creating more pages that increase a user's time on each page, lower bounce rate, and provide helpful content for the user.
So, double down on your content creation game. Because no matter how much content you're creating right now, it's not enough.
2. Distribute content across various platforms.
The other piece in the content marketing puzzle is distribution of content.
This doesn't mean sharing the links of your articles like a maniac.
The best way to do this is by sharing little bites of your whole content, and putting a link (optional) with a couple of hashtags.
With people being extremely busy in the middle of a million and one distractions, they prefer little bits of content that can be easily digested on the go, that showcase highlights.
Make sure your content matches this frame.
3. Optimize your website, content for voice search.
Google says 72% of the people who own voice activated say that their devices are often used as part of their daily routine.
With the rise of AI assistants like Siri, Alexa, and Cortana, the need for optimizing websites and content accordingly is often overlooked.
To optimize your content for voice search you need to do a bit of a research, including thinking about how people ask questions and understanding local / niche / industry queries and intents.
4. Create a Secure Website (HTTPS)
Google first announced HTTPS as a ranking signal back in 2014.
In 2017, Google announced that its Chrome browser (which 45 percent of us use) would begin to flag sites as “not secure” in the URL bar when they aren’t HTTPS. And, after their final warning announcement you could start to see a rise in bounce rakes if you don’t make the transition.
All of this shows that Google thinks HTTPS is essential.
5. Make your website, mobile friendly.
Remember those mobile versions of websites that were hosted on m.URL.ext?
A lot of websites are driving away from that, and just adopting a responsive template for all-and-every device.
That's because that’s their recommended format, even though they've said they don’t publicly favor any one set way of doing mobile websites (whether it’s responsive, dynamic, or separate URLs) when it comes to rankings.
Follow Google's guidelines and make sure your content matches identically on your desktop and mobile.
6. Improve the website's User Experience (UX).
If you're even familiar with copywriting, you know that what you make your customers feel, matter in a very big way.
Not to mention that it also has an impact on SEO.
According to studies, 38 percent of people will stop engaging with a website if the content and layout is unattractive.
Also, Search engines look at dwell time as a signal to see the amount of time a user spent on a site before clicking the back button to return to the search results.
7. Optimize the speed of the website.
Page speed is an official Google (mobile) ranking factor.
Not to mention that with all the new tech, such as 4G, and even 5G, people expect websites to load instantly.
The slower your sites load, the more visitors and revenue you’ll lose out on.
A 4 second delay for The Telegraph reduced their traffic by 11.02%.
Why take a risk like that?
8. Make sure your on-site SEO is on point. Especially the metadata.
Keep in mind that on-site SEO optimizing is no longer a secret sauce, but something that's standard, and expected. So, if you don't even utilize what's expected of you from the search engines, chances are, your website won't rank much higher.
Especially since not everyone knows about the full potential of meta tags. Some service providers only feature the basic tags like the name, description, etc. But other tags can be used as well, to showcase your website better for the search engines.
9. Drive organic traffic by catering your content for user search intent.
Did you know that CoSchedule saw a 594 percent increase in traffic by reshaping their SEO content strategy to be more aligned with searcher intent?
User intent is something that you can check on Google Analytics. By knowing about what your visitors searched, before clicking over to your site, you can eliminate the keywords and content that doesn't attract any visitors, and double down on what works.
10. Optimize your rich snippets.
Rich snippets increase your click-through rate and lower your bounce rate because it gives users more of a preview of your content on the SERP, so they know what they're getting into.
Yet, a lot of people use this just for the sake of it without knowing it's potential. They don't optimize the text of this section, in order to give the searchers a glimpse of their content, thus drawing in more organic traffic.
You can optimize rich snippets with this guide from Google.
Although, not a complete list by any measure, using these 10 ways, you will be able to increase your Google (and other) rankings, effectively.